Fuji Kyogo Co Ltd (“Fuji”) was founded in 1938.

Over the years, their rod building components have had a major impact on the rod building industry. From the first ceramic guide introduced more than 40 years ago by Fuji, quality in design and manufacturing has always been paramount to this company.

Throughout those years their innovations have paved the way for newer and better ways to use guides. So much so, that guides have become more than an integral part of a rod blank, they have become almost as one with the rod, thereby enhancing the performance of a rod to a level unimagined just a few years ago.